Service · Websites and web development

UI/UX design

The work begins by asking what the user needs to accomplish on the page; appearance comes afterwards. A beautiful interface where nobody can find the order button is worse than a plain one, because the problem hides behind a pleasant picture.

Send an enquiry See the scope

Wireframes

before graphics

Mobile first

every time

Design system

not just pictures

User testing

with real people

What the service covers

There is designing behaviour and there is visual design. The first comes earlier, and mistakes there cost more than mistakes in the second.

Talk it through with us

Research

Who arrives, with which task, and where they drop off in the current solution. We draw on analytics, interviews and what your support team hears.

Wireframes

No colours or fonts. They are cheap to debate and easy to change.

Design in Figma

Key pages in every state: empty, loading, error and overflowing with content.

Design system

Buttons, fields, spacing and typography as components, so new pages can be assembled without the designer.

Accessibility

WCAG-compliant contrast, focus indicators and touch targets are part of the design from the start.

User testing

Five people from the target group get a task, and we quietly watch where they get stuck. Sessions run online.

How we deliver it

Three to five weeks for a typical site. Half goes on wireframes, and that time is repaid during development.

Insight

Business goals and user scenarios, analytics where available and an online workshop with your team.

Wireframes

Structure and flow are approved before any graphics are drawn.

Visual design

Design and a component library in Figma covering every state.

Handover

Figma files ready for development, with notes on how each element behaves.

Designs approved on the managing director's taste tend to lose. Whether anyone likes it is the wrong question. The right one is whether users can complete their task. Give five people from the target group a job to do and see if they manage. It is cheap and almost always uncovers something obvious.

Common questions

For a simple site, yes. Custom design pays off where the interface is not standard: customer portals, B2B ordering or complex product selection. For a page about your company, paying extra for uniqueness is rarely worth it.

You do, and the contract should say so. The Figma files are transferred to your own account. Without source files, the next supplier starts from scratch and you pay for the design twice.

Not by the calendar, but by symptoms: the interface fails on new screens, the structure has been outgrown, or the numbers show people are not reaching their goal. Redesigning just to look fresh often confuses loyal users.

Related services

View the whole area

Service WordPress development A bespoke theme, a lean plugin list and a link to your bookkeeping Service Shopify and other platforms Shopify, Webflow or headless Next.js, depending on the job Service Small business website and catalogue A handful of pages and a product catalogue with enquiries instead of a basket Service Corporate website A structure for customers, candidates and partners

Design an interface that works

Tell us about the product and what users need to do. We begin with wireframes, not pictures.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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