Area 17 · Data, AI and consulting

Digital marketing

We are not an ad agency, and we will not run your campaigns. Our job is the part agencies rarely get round to: making sure Google Ads, Meta and LinkedIn still record conversions once the cookie banner has done its work, that every lead reaches the CRM tagged with its source, and that you can trace each krone of spend to revenue. Without that, budgets get split by gut feeling.

Book an audit View services

services in this area

Click to invoice

source kept end to end

Consent

GDPR-compliant tracking

2 weeks

usual length of an audit

What this area covers

Two linked services: first we locate where the money leaks out, then we build the flow that keeps it in.

Get in touch

Marketing audit

We review Google Analytics 4, Tag Manager, your ad accounts and the consent banner, then work out a cost per enquiry for every channel. Quite often conversions are simply not being counted, and a perfectly good channel has been written off on bad numbers.

Sales funnel setup

We map how your team actually sells and mirror those stages in a CRM such as HubSpot, Pipedrive or Dynamics 365. Web forms, calls and email all land in one place with the origin stored, so reports show how many deals you won and where each one started.

Where enquiries go missing

Some drop-off at each step is normal. The trouble starts when nobody knows which step is the expensive one.

The ad click

We speed the page up. On a phone it takes too long before anything appears.

The cookie banner

We configure Consent Mode properly. Declined cookies currently hide around half of all conversions.

The form

We trim fields and block spam. Visitors are asked for far more than sales ever uses.

Inside the company

Leads go straight into the CRM. Right now they sit in one person's inbox and get forgotten.

The first call

We agree a reply time and track it. The prospect got a call the next day and had already signed elsewhere.

The deal

The source travels all the way to the invoice. Nobody can tell whether an order came via LinkedIn, Trustpilot or a referral.

Before raising your ad budget, measure how many leads you are already losing. A form that breaks on iPhones, or alerts still going to a colleague who left last year, will swallow any extra traffic. We come across this at roughly every second client.

How an audit runs

About two weeks with read-only access to your tools, all done remotely. You receive a report with recommendations ranked by impact.

Tracking check

We confirm that every key action is recorded and that GA4 figures agree with the number of leads actually sitting in the CRM.

Channel maths

Cost per lead and per order, channel by channel. The cheapest leads frequently turn out to generate the least revenue.

Mystery shopping

We submit our own enquiries from a phone and a laptop, then note whether they arrive and how long a reply takes.

Ranked report

Findings ordered by revenue effect and effort. There are always a few fixes that cost next to nothing.

Frequently asked questions

No, and we would rather say so up front. We own the technical, measurable side: tracking, integrations, CRM and site speed. We are happy to work alongside your agency, and an independent review tends to lift their results as well.

We build tracking that honours consent, for instance with Cookiebot or a similar banner plus Google Consent Mode v2. Tags only fire after the visitor agrees, and we help you document the set-up in case Datatilsynet or a customer asks.

Yes, though the picture will have gaps. Without a CRM nobody can follow a lead through to payment, so the real return on a channel stays unknown. In that situation a CRM goes to the top of our recommendations.

Faults like a dead form or alerts that never arrive are fixed within days, and the effect is immediate. A new pipeline and full attribution prove their worth after one or two months, once there is enough data to compare.

We are not lawyers, but we flag the technical points that often cause trouble: newsletter sign-ups with no recorded consent, pre-ticked boxes and reviews gathered in a biased way. Legal judgement stays with your adviser.

Related areas

All services

Area 09 Websites and web development Faster pages and forms that work Area 10 E-commerce and integrations Orders passed straight to accounting Area 15 Data and analytics Dashboards that pull every figure together Solution Retail and e-commerce A complete IT package for online shops

We will find your lost enquiries

Tell us which channels you use and what puzzles you. We will check your tracking and walk the customer journey ourselves, from ad to reply.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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