Area 12 · Development and web

Custom software development

Bespoke software earns its place when packaged products clash with how your business runs: an unusual way of planning production, regulatory demands, or systems never meant to exchange data. We start by understanding the problem, and sometimes the honest advice is that adapting what you already own is the better investment.

Send an enquiry What we do

services in this area

2 weeks

of analysis before a firm estimate

DKK 895

per hour excl. VAT

Yours

the source code belongs to you

Inside this area

Six services: building from scratch, apps, open source, a steady crew of developers on your product, and everything involved in connecting or relocating existing systems.

Get the project assessed

End-to-end development

From discovery and prototype through to production and ongoing operation. The right fit when the idea is clear in your head but nobody has written a specification yet.

Mobile app development

iOS and Android apps for customers, field technicians or warehouse scanning. We handle publishing to the App Store and Google Play and ship the updates afterwards.

Open source development

Solutions built on open technologies such as PHP, Python, PostgreSQL and Linux, with no per-seat licence fees. Lower running costs and no lock-in to one vendor.

Dedicated development teams

Developers and testers who join your sprints and follow your priorities. Useful when the backlog never empties and a permanent hire drags on for months.

System integration

Data flowing between systems nobody planned to link: ERP, warehouse management, web shop, Microsoft 365 and sector software. E-invoices through NemHandel included.

Application and database migration

A move to a new platform, database engine or the cloud with every historical record intact. Timely when the vendor ends support or the old server has served its time.

How we price the work

The contract model follows how well the requirements are pinned down. A fixed price on a fuzzy scope is the surest route to a dispute halfway through.

Risk: changes get expensive Fixed price When the job is specified in detail and unlikely to shift

Risk: scope needs watching Time and materials DKK 895/hour excl. VAT, when requirements settle along the way

Risk: the team may sit idle Dedicated team When a roadmap stretches many months ahead

Hardly any risk Discovery as its own phase When the idea is clear but the paperwork is missing

You own the source code and the rights to it. The contract says so. Once the project ends you may develop it in-house or bring in another supplier. You receive the repository, the documentation and a written guide to deploying the solution.

How the work runs

Every second week we show working software in an online demo. Any drift from your expectations surfaces early, not on hand-over day.

Discovery

We map workflows, user journeys and constraints. The output is a requirements document and an estimate. Discovery is paid separately and commits you to nothing further.

Prototype

A lean working version covering the core journey. At this point a good few wishes quietly drop off the list.

Sprint delivery

Two-week sprints with a demo and sign-off. Priorities can shift from one sprint to the next without rewriting the contract.

Hand-over and operation

Documentation, deployment guide and training for your own staff. A period of bug fixing follows, plus further development whenever you need it.

Frequently asked questions

Quite often, yes, and we will say so plainly. A standard system with some configuration is nearly always cheaper and quicker to roll out. Bespoke work pays off when your process is genuinely distinctive, or when the packaged product would force you to reorganise around it, and that reorganisation tends to cost more than people expect.

We do not. Fixed quotes on unwritten requirements miss by a factor of two or three. Instead we suggest a short discovery of about two weeks. It is paid for separately, and afterwards you hold a requirements document and an estimate you can take to any supplier you like.

At least two developers always work on a project, the code sits in your repository or a shared one, and key decisions are written down. A change of personnel slows the pace for a couple of weeks, but nothing grinds to a halt and nothing has to be redone.

We follow privacy by design: only the personal data you need, encryption, logging and access control from the first sprint. Test data is anonymised and hosting stays in the EU. We work to ISO 27001 principles and can supply documentation for your NIS2 obligations.

Yes, after a review. We assess code quality, automated tests and documentation. Occasionally the honest finding is that a rewrite beats a repair, and you get that conclusion in writing too.

Related areas

All services

Area 09 Websites and web development When a browser-based tool will do the job Area 13 Testing and QA Checks before each new version goes live Area 15 Data and analytics Data foundations and reports on your KPIs Area 16 Consulting and audit Architecture reviewed before code is written

Describe the problem in your own words

No specification needed. Tell us which part of the work is causing friction and what should change. We will propose a way to collaborate and size the discovery phase.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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