Service · Websites and web development

B2B portal

Trade customers play by different rules from consumers: each account has its own price, payment is on credit, and orders often need internal sign-off at the buyer. A striking home page matters little here. What has to work is the logic of your commercial agreements.

Send an enquiry See the scope

From 10 weeks

to launch

Prices

from the contract

Credit

limits enforced

EAN

e-invoices via NemHandel

What the service covers

Everything is calculated per customer: the price, the range they may see and their payment terms.

Talk it through with us

Contract prices

Price lists and discounts come from Business Central, Uniconta or e-conomic for each customer instead of being maintained on the site.

Tailored range

A distributor and a small retailer see different products and different pack sizes.

Credit and balance

If the credit limit is exceeded, the order goes for manual approval rather than being accepted automatically.

Quick ordering

Spreadsheet import, lists of item numbers, saved templates and repeat orders. Buyers do not browse.

Roles at the customer

A purchaser builds the order and a manager approves it, all inside the portal.

Public sector buyers

Invoices to municipalities and regions are sent as OIOUBL with an EAN number through NemHandel.

How we deliver it

From ten weeks, and most of that goes on aligning the pricing logic with your sales team.

Trading rules

How prices are built, which customer groups exist and how far a discount may go.

Design

Roles, permissions, ordering and approval flows, and the ERP integration.

Development

Portal, integration, customer areas and documents.

Onboarding

We start with the most enthusiastic customers, collect feedback and then widen access.

A B2B portal exposes messy price agreements immediately. As long as prices live in a sales rep's head, nobody notices the gaps. Once they are pulled in automatically, it turns out that two near-identical customers receive very different discounts for no reason. That needs sorting out before the portal opens.

Common questions

Add up the time your sales and service staff spend on repeat orders, price queries and resending invoices. It is often a large part of the day. The portal gives that time back, so it can go on winning new customers rather than keying in orders.

That is precisely why they must come from the ERP instead of being typed into the site. With frequent changes we sync more often and show the customer when the price was last updated.

Do not force them. Keep the old channel open and show the benefits: balances, documents and reordering in two clicks. Pressure tends to end with the customer buying elsewhere.

Related services

View the whole area

Service WordPress development A bespoke theme, a lean plugin list and a link to your bookkeeping Service Shopify and other platforms Shopify, Webflow or headless Next.js, depending on the job Service Small business website and catalogue A handful of pages and a product catalogue with enquiries instead of a basket Service Corporate website A structure for customers, candidates and partners

Talk to us about your B2B portal

Describe your terms for trade customers and how many there are. We will find out how much routine work they could handle themselves.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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