Marketplace integration

With one marketplace and a handful of products, that works. Add a second and stock must be reconciled by hand, which makes mistakes inevitable. A shared integration usually pays for itself quickly through fewer cancellations and saved hours.

There are two models: one shared pool for all, or fixed allocations per channel. A shared pool uses stock most efficiently, allocations are safer for fast-moving lines. The choice depends on sell-through speed and how harshly each platform penalises cancellations.

Sales to consumers elsewhere in the EU usually carry VAT at the buyer's rate, and many sellers report it through the OSS scheme. The integration makes sure orders arrive with the correct country and VAT rate so your accounts can cope.