Marketing audit

We can, but the picture will have gaps. Step one is making conversions register correctly, since lead costs cannot be worked out otherwise. After a month there is enough data for a full analysis.

No, that sits outside our field. Our role is measurement and plumbing: tracking, cookie consent, linking forms to your CRM, site speed and closing the holes leads fall through. Media buying and campaign management stays with your agency, and we agree that boundary at the start.

Start where the spend is highest, usually two or three channels. Covering everything in one go stretches the timeline and scatters focus, and the largest losses nearly always sit in the costliest channels.