Service · Digital marketing

Sales funnel setup

We build the pipeline so that no enquiry slips through and you can see exactly where deals stall. Tidy stage names matter little. What matters is that leads from the website, email, phone and social media land in one place without anyone copying them over.

Send an enquiry See the scope

Every channel

in a single CRM

Nothing lost

each lead has an owner

Deadlines

with automatic follow-up

Conversion

measured per stage

What the service covers

Stages should copy your actual sales motion rather than a theory from a management book. Otherwise reps move cards around just to look busy.

Talk it through with us

Mapping the sale

How a deal actually unfolds, who signs off on the customer side and what holds things up.

Stages

Steps with a clear exit criterion, rather than vague labels such as »in progress« or »client considering«.

Lead capture

Web forms, email, calls from Teams phone, LinkedIn and Meta lead forms drop into the CRM automatically.

Ownership

Routing rules so an enquiry never sits unassigned.

Consent and GDPR

Recording marketing consent as the Danish Marketing Practices Act requires, plus deletion deadlines for leads that never became customers.

Reporting

Stage-to-stage conversion, average deal length and each rep's current workload at a glance.

How we deliver it

Allow around a fortnight to three weeks, with remote training for the sales team included.

Interviews

Short Teams calls with reps and their manager reveal how selling happens in practice.

Configuration

Pipeline stages, custom fields, user rights and lead import configured in HubSpot, Pipedrive, Dynamics 365 Sales or Bitrix24.

Training

Using real opportunities, ahead of launch day, so the CRM is not left untouched in week one.

Fine-tuning

After a month we check what never caught on and strip out the excess.

The more mandatory fields, the less truth in the CRM. A rep who must fill in fifteen boxes to save a deal starts typing dots and dashes. Three fields completed honestly are worth more than fifteen filled in for show.

Common questions

Usually five to seven. With fewer you cannot tell where deals get stuck. With more, reps confuse them and move cards at random. Every stage needs a criterion that can be checked.

Find out what specifically gets in their way. Typically it is surplus fields, double entry or a system that gives the rep nothing back. Orders from above rarely help; simplification does.

Most companies can use what they already pay for. A specialist platform makes sense when sales cycles are long with many decision makers, or when your industry has particular demands. Start with what you have and switch only when it genuinely holds you back.

Related services

View the whole area

Service Marketing audit Where the budget leaks between click and invoice

Get your sales pipeline in shape

Describe how your sales process runs and how many reps you have. We will shape the stages around your real workflow and route every lead source into the CRM.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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