Service · Websites and web development

SEO

We look after the technical foundations: pages that load fast, exist in one copy only, sit in a clear structure and carry correct markup. Without that groundwork, neither content nor links deliver results.

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Audit

before any changes

Duplicates

found and removed

Core Web Vitals

measured on mobile

Structured data

richer results

What the service covers

We begin with a review, because what holds a site back is seldom the competition and usually its own technical faults.

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Technical audit

Duplicates, broken links, speed, indexing, titles and descriptions, collected in a prioritised list.

Duplicates

Canonical URLs, consolidation of variants and handling of parameters from sorting and filters.

Structure for real searches

A dedicated page for each important query instead of one page trying to cover everything.

Structured data

Organisation, breadcrumbs, FAQ and products, which change how you appear in search results.

Speed

Images, fonts, caching and Core Web Vitals. This affects both rankings and conversions.

Local visibility

Google Business Profile, consistent company details across the web and landing pages for the towns you serve.

How we deliver it

The audit takes a week and fixing the critical items two to three more. After that it becomes ongoing work.

Audit

A full technical review with issues ranked by impact.

Quick wins

Duplicates, broken links and titles. Results often show within a month.

Structure

Missing pages for genuine demand and a better internal linking pattern.

Follow-up

Indexing and rankings are monitored in Google Search Console and Bing Webmaster Tools.

A Danish and English site without hreflang confuses Google. The search engine sees two near-identical pages and does not know which to show to whom. The language links take a few lines of code and fix a problem that can otherwise drag on for years. Also decide once whether æ, ø and å become ae, oe and aa in your URLs, and stick with it.

Common questions

In Denmark the vast majority of search traffic comes from Google, so that is where we begin. We set up Bing as well, since it costs almost nothing and brings visitors from Microsoft products among others.

More questions are answered directly on the results page, so some clicks disappear. The pages that get cited tend to have a clear structure, precise answers and structured data. Technical work therefore becomes more important, not less.

No, and nobody honestly can. We guarantee that technical faults get fixed and that structure, markup and speed are in order. Rankings also depend on competition, the domain's history and how visitors behave.

Related services

View the whole area

Service WordPress development A bespoke theme, a lean plugin list and a link to your bookkeeping Service Shopify and other platforms Shopify, Webflow or headless Next.js, depending on the job Service Small business website and catalogue A handful of pages and a product catalogue with enquiries instead of a basket Service Corporate website A structure for customers, candidates and partners

Get a technical SEO review

Send us the site address. We will show what is blocking indexing and rankings, sorted by importance.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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