Service · Websites and web development

Marketplace platform

The hard part of a marketplace is not the storefront but everything behind it: independent sellers, money that must be divided, commissions, returns and disputes. The part buyers see is the smallest share of the work.

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From 4 months

first release

Sellers

portal and vetting

Payments

split automatically

DAC7

reporting prepared

What the service covers

A marketplace has three interfaces: buyer, seller and you as the operator. The third is usually designed last, which is a mistake.

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Seller portal

Product uploads, stock, orders, sales reports and a view of payouts.

Moderation

Products and sellers are checked before they go live. Without that, the platform fills up with junk quickly.

Split payments

The buyer's payment is divided between platform and seller through Stripe Connect or Adyen, including identity checks on sellers.

Commissions

Percentages per category, fixed fees and paid visibility inside the platform.

Reviews

Protected against fake reviews; otherwise ratings lose their meaning within months.

Rules and reporting

Trader traceability under the Digital Services Act and data for the annual DAC7 report to the Danish Tax Agency.

How we deliver it

A usable first release takes from four months. After that, the platform grows in stages over several years.

Business model

Who pays what and when. Until that is settled, designing the technology is pointless.

Design

The three interfaces, roles, order states and money flows across them.

First release

Storefront, seller portal, payments and payouts. The rest comes later.

Growth

Internal advertising, analytics and automated product checks.

Moderation is not a feature; it is daily work carried out by people. Product checks, complaints and disputes between buyers and sellers need staffing from the first month. Marketplaces rarely fail because of the code. They fail because operations were never costed into the business model.

Common questions

With a narrow niche where you can attract both. An empty marketplace draws nobody: buyers will not come without choice, and sellers will not come without buyers. You only break that loop in a small segment you know well.

DAC7 is an EU regime requiring platforms to report details of their sellers and their income to the tax authorities. If you facilitate sales between other parties, it almost always applies. We build the data collection in from the outset so the report does not turn into a manual project every year.

To test the idea, yes. The limits appear where your commission or settlement model departs from the standard, which is exactly where your business lives. Using a packaged product for the first release and reassessing based on real experience is often the wisest route.

Related services

View the whole area

Service WordPress development A bespoke theme, a lean plugin list and a link to your bookkeeping Service Shopify and other platforms Shopify, Webflow or headless Next.js, depending on the job Service Small business website and catalogue A handful of pages and a product catalogue with enquiries instead of a basket Service Corporate website A structure for customers, candidates and partners

Let us talk about your marketplace

Tell us about the niche and how you plan to make money. We will size the first release and break it into stages.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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