Service · Websites and web development

Landing page

A landing page has a single task: converting a paid click into an enquiry. Anything that does not serve that goal comes out, including the menu that tempts visitors off to read the company history instead of filling in the form.

Send an enquiry See the scope

From 1 week

to launch

One offer

one goal

Tracking

ready before ads

Testing

headlines and blocks

What the service covers

Visuals do not convert on their own. The order of arguments that walks the visitor down to the form does.

Talk it through with us

Opening screen

Answers within three seconds what the offer is and what it costs. The rest of the page removes doubt.

Form

Fewer fields, more enquiries. A name and phone number are usually enough for a first contact.

Speed

Worth more than any animation. Someone arriving from an ad will wait one second, not five.

Consent-aware tracking

Google Ads conversions, the Meta pixel and Conversions API configured with Consent Mode v2 and a compliant cookie banner.

Leads into CRM

Enquiries are passed on with UTM parameters, so you can see which campaign paid off.

Ready for testing

Headlines and blocks can be swapped without a developer, so you can A/B test your messages.

How we deliver it

From one week. With finished copy and a clear offer it can be quicker.

Offer

We define what is being sold and which objections the page has to answer before anything is drawn.

Sequence

Blocks and copy are approved in a plain sketch without design.

Build

Design, development, form and tracking.

Tuning

The campaign starts, we watch behaviour and fix the weak spots.

No consent means no data, and without data your ads are flying blind. Since 2024 Google has required Consent Mode v2 for measurement and targeting in the EU, and a misconfigured banner sends either unlawful data or none at all. Test the tracking before a single krone of ad budget is spent, not a month later.

Common questions

As long as the offer does. When price, terms or the campaign change, the page is reworked, which is perfectly normal and inexpensive. Unlike your main website, a landing page is not meant to be permanent.

Not necessarily. It can live on a subdomain or in a section of your main site, which is often better because it borrows the trust in your name. A separate domain makes sense when the product is unrelated to your main brand.

Usually it is the quality of traffic or the follow-up. Look at who fills in the form and how quickly they are called back. The page is responsible for the enquiry; after that, sales takes over.

Related services

View the whole area

Service WordPress development A bespoke theme, a lean plugin list and a link to your bookkeeping Service Shopify and other platforms Shopify, Webflow or headless Next.js, depending on the job Service Small business website and catalogue A handful of pages and a product catalogue with enquiries instead of a basket Service Corporate website A structure for customers, candidates and partners

Get a landing page for your campaign

Describe the offer and the audience. We will outline a structure and can have the page ready within a week.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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