Business Home users Public sector Partners
Remote support Get help
Paying an invoice Card and MobilePay Has my payment arrived? Invoices and receipts
Dansk English
Request a quote
Services
Solutions
Pricing
Case studies
Training
Company
Contact
Request a quote
Service · Websites and web development

CMS migration

Changing platform is the riskiest moment in a site's life as far as Google is concerned. Moving the content is technically straightforward. Keeping rankings built up over years is where many fail, and it is almost always the URLs that cost them the traffic.

Send an enquiry See the scope
URL map
page by page
Content
images and files too
Follow-up
in Search Console
Fallback
old site preserved

What the service covers

Two thirds of the project is preparation and checking; only a third is the data move itself.

Talk it through with us

Inventory

A complete list of pages in Google's index and pages with traffic or links. It forms the basis of the redirect plan.

Content move

Text, products, images and files are moved from, for example, Wix, Joomla, Drupal or an older shop platform.

URL map

Every old address is paired with a new one. No page may end in a 404 error.

Redirects

Page by page with status code 301. A blanket redirect to the home page wipes out what was built up.

Verification

We count pages and check links, images, forms, metadata and speed.

Follow-up

Indexing and rankings are monitored for the first weeks, and issues are fixed straight away.

How we deliver it

Three to six weeks depending on size. The switch happens on a quiet weekday, never on a Friday afternoon.

01

Analysis

What moves, what goes and which URLs matter. The list comes from Search Console and a crawl.

02

New site

Development on a test address hidden from search engines.

03

Move and verify

Migration, the redirect plan and a full review.

04

Switch-over

The domain is repointed, a new sitemap is submitted and indexing is tracked.

Export the list of indexed pages before work begins, not afterwards. Once you switch, the old URLs can no longer be gathered: Search Console starts reporting the new ones and search results update. Without that list the redirect plan is guesswork, and some traffic vanishes for good.

Common questions

With a careful move the dip is small and usually recovered within one to two months. Those who lose out change URLs without redirects or send everything to the home page. A page-by-page URL map is your most important insurance.

You can, but think it over: if nothing changes on the outside, why switch platform at all? The move is more often combined with a refreshed design, since everything is being rebuilt anyway.

Keep it switched off but intact, with its database, for at least a few months. It is insurance: if a section turns up that did not come across, it can be retrieved. Deleting the old site the day after the switch is a bad idea.

Related services

View the whole area
Service WordPress development A bespoke theme, a lean plugin list and a link to your bookkeeping Service Shopify and other platforms Shopify, Webflow or headless Next.js, depending on the job Service Small business website and catalogue A handful of pages and a product catalogue with enquiries instead of a basket Service Corporate website A structure for customers, candidates and partners

Switch CMS without losing traffic

Tell us which platform you use now and where you want to go. We start by exporting the list of indexed pages.

Coverage
All of Denmark, delivered remotely

This site uses only essential cookies: they keep pages working and store your chosen town. Read more in our privacy policy.