Service · Testing and QA

Usability testing

The question is not whether a button works but whether anyone notices it. Interfaces with zero bugs still leak customers at steps the design team considers self-explanatory. We run sessions online, so participants join from home on their usual laptop or phone.

Send an enquiry See the scope

Five participants

surface most issues

Recording

screen and actions

Mobile

real handsets

Priorities

by effect on sales

What the service covers

The technique is cheap and straightforward: set a goal, then keep quiet and let the participant struggle if they must.

Talk it through with us

Tasks

Realistic missions such as »buy a present costing under DKK 300«, observed with zero intervention.

Observation

Hesitations, back-button use, dead ends and abandoned attempts are all recorded.

Devices

Sessions on smartphones and several browsers, because a layout that works on a large display can collapse on a small one.

Accessibility

Keyboard use, screen readers, legibility and colour contrast measured against WCAG 2.1 AA, which public bodies in Denmark are legally required to meet.

Forms

Usually the weakest spot: surplus fields, cryptic error messages and data wiped on submit.

Report

Issues ordered by their effect on conversion or completion, each with a rough fix estimate.

How we deliver it

Five sessions fit into a single week, with task design and reporting included.

Preparation

Tasks describe an outcome the user wants, never the buttons to press.

Sessions

Recorded video calls where the moderator offers no hints whatsoever.

Synthesis

Individual habits are filtered out so that only recurring patterns remain.

Report

Prioritised findings, each paired with a practical design suggestion.

Watching people explains what the numbers can only hint at. Analytics may show that 50 per cent drop out at payment, yet stay silent on the reason. Someone thinking aloud will reveal it within minutes, something no chart can do.

Common questions

Ideally current customers or members of your audience. Failing that, staff from unrelated departments. Never the product team: they know where to click by heart.

Yes. The first few participants trip over the same obstacles, and new insights quickly dry up. Running two rounds of five with fixes between them beats a single session of twenty.

You should. A clickable prototype is inexpensive to test and easy to restructure. After development, changing screen logic becomes a costly exercise.

Participants give informed consent, recordings are stored in the EU, shared only with those who need them and deleted after an agreed period.

Related services

View the whole area

Service Functional testing Every user journey checked before release Service Load testing How your system copes when everyone arrives at once Service Test automation Automated tests for the checks you repeat Service Penetration testing Vulnerabilities found before anyone else finds them

See your interface through customers' eyes

Point us to the steps where your analytics show visitors leaving. Our sessions will uncover why.

Email
office@apply.dk

Coverage
All of Denmark, delivered remotely

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